Our Approach

It is our mission to make beautiful clothes in a beautiful way

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Our design, sourcing, retail and logistics teams are constantly evaluating the best options in this fast-changing space, from fabric printing methods, materials and trims right through to packaging and delivery. We welcome new ideas and innovations. Our approach is practical, research-driven and open-minded. We are looking for the best long-term solutions to ensure our business is as responsible as possible, and we actively engage in initiatives, business methods and systems that promote human rights, support communities and protect our natural environment.

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