Our new concept space has opened in Selfridges, London. Australian designer Don McQualter of Studio McQualter has transformed the space within the iconic building to create an atmosphere of relaxed femininity and elegance, characteristic of a Zimmermann boutique.

The new concept space features a custom textured wall finish, a Mid Century Sirmos rock lamp, ‘Kumo’ by Kazuhide Takahama for Sirrah wall lights and a 1970’s Italian rattan base table.

Visit us on Level 3 Central in Selfridges at 400 Oxford Street, London.